hyundai veloster

hyundai veloster

hyundai veloster

hyundai veloster

hyundai veloster

hyundai veloster

Hyundai Makes Music, Art For Veloster

Until very recently, Hyundai had nothing to offer younger new-vehicle shoppers in the way of a protean small car -- that quasi sports car, do-everything machine for Gen Y consumers who were not financially ready just yet to own a Genesis, the automaker's higher-end sports sedan/coupe. Yes, there was the Tiburon coupe, discontinued around four years ago, but that 2x2 configuration coupe was -- to be kind -- "meh" in the flexibility department.

But the new three-door 2012 Hyundai Veloster coupe is intended to deliver on all the above, and the automaker isn't taking chances on positioning. Instead of a more traditional campaign with TV leading off, followed by the usual media flotilla, the automaker has been delivering the Veloster gospel with a digital/social-focused music, video, film, game, and collaborative art strategy. Overseeing the efforts on the agency side is AOR Innocean Worldwide Americas.

Yes, Hyundai has Veloster integrated in Microsoft and Xbox, and Action Sports games, plus a giant billboard digital game in New York’s Times Square that allows people in the area to race Velosters on the billboard using their smartphones. But arguably, the maypole of the Veloster push is social-friendly music and art initiatives, such as the “Re:Generation” Music Project that launched a few weeks ago. The project -- a partnership with the National Academy of Recording Arts and Sciences and its Grammy Awards -- epitomizes Hyundai's approach for the car, involving as it does a set of collaborations between emerging DJs and iconic musicians and performers. It culminates in a feature film to be screened in around 125 theaters next year.

"Music is a very big platform," says Steve Shannon, VP of marketing at Costa Mesa, Calif.-based Hyundai Motor America. He tells Marketing Daily that the project allowts Hyundai to populate social sites like YouTube with trailers, behind-the-scenes footage, music and more. "And we are on TV, but even that is non-traditional. We did 15-second spots, each kind of an appetizer, focusing on specific features: 40 mpg, or the vehicle's three-door configuration. Those ran for six weeks, and in keeping with our target, they were on channels like MTV, Fuse TV and Versus."

The YouTube content about the film, which debuts during the Grammy week, has garnered around five million views, according to Shannon, who adds that earned media from RollingStone.com and other music Web sites has helped drive views and buzz. It also helps that one of the acts featured in the film has garnered several Grammy nominations this year.

Shannon says Veloster is off to a fast start, having sold around 7,100 units since the U.S. launch in September. "Frankly, we are limited by capacity. We can only get so many, and it has the lowest day’s supply of any [Hyundai] model right now," he says. “I have phone calls every Monday from the regional guys. 'White hot' is the term they're using." The Veloster buyers are the youngest in Hyundai's range, around 40 years of age on average, per Shannon. Yes, the car is skewed to Gen Y - 19 -to-23-year-olds -- but that's an ideal, as most young consumers buy pre-owned, get their parents' cars, or are beneficiaries of their parents’ largesse.

Read more: http://www.mediapost.com/publications/article/164737/hyundai-makes-music-art-for-veloster.html#ixzz1jBJPc89d

Hyundai Dealers in Chicago

Video Find: 2012 Hyundai Veloster Goes Interactive in Times

With all the foot traffic, it’s hard to get a car around Times Square in New York City, let alone go racing. But Hyundai is giving iPhone users a chance to do just that – it has released a new interactive ad called Hyundai Race on its Times Square billboard that lets people race digital 2012 Velosters using their smartphones.

Players can download the Hyundai Race app from the iTunes App Store to play. Using the app, the iPhone becomes the controller to the oversized, LED screen right in the middle of The Great White Way. Players race a Veloster around a road course, and compete for the fastest lap time. The automaker’s billboard spans two screens, letting up to two people play at once. Hyundai Race will stay on the billboard through the end of this year, and Hyundai says it will replace it with another interactive experience next year.

Hyundai first obtained its billboard spot in the middle of Times Square above the TKTS stairs at 47^th Street and Broadway in 2009. Check out the video below to see Hyundai Race in action; if you’re in Times Square this holiday season, take it for a test drive!

Read more: http://wot.motortrend.com/video-find-2012-hyundai-veloster-goes-interactive-in-times-square-151413.html#ixzz1jBHTy8AO

Chicago Hyundai Dealers

Left Lane News - Review: 2012 Hyundai Veloster

But after spending a week with the car, we’ve had a longer chance to become acquainted with each other.

Come along for the ride as we rediscover the 2012 Hyundai Veloster .

What is it?

Hyundai claims its new Veloster is an example of “the coupé, redefined.” Seeing that most others are trying to convince the buying public that four-door, swoopy designs are the equivalent of a four-door coupe, we ask “why not?”

As it is, the Veloster is a four-seat, three doors-and-a-hatch coupé that appears to be just the ticket for first-time buyers, college students, retirees, and just those who are looking for a little fun in a stylish, if a bit quirky, ride.

In spirit, Veloster kind of replaces Hyundai’s departed Tiburon, a less-than-loved sporty-looking coupe. With only a 1.6-liter engine, it slots in well below the dynamically impressive but hardly big-selling Genesis Coupe.

What’s it up against?

The Ford Fiesta , Mini Cooper, Honda Fit , Fiat 500c, Scion tC and perhaps the Volkswagen Beetle , are all players in the field that can potentially give the Veloster fits.

Essentially it comes down to your taste in style, size, and the thickness of your wallet, since no car in this segment really cuts the same shadow.

Any breakthroughs?

Did we mention that passenger-side rear door? Oh right, we did. That design move alone puts the Veloster in a rare place, especially for a Korean automaker: That of an innovator. We think it was a conscious effort to keep things safe for rear seat passengers by making the door available only on the passenger side. Sure, a passenger can still enter through the left side by flipping the driver seat forward.

Hyundai even claims that at 40 mpg, the Veloster achieves better highway mileage than Honda ’s CR–Z hybrid. A standard Blue Link Telematics system is included for other standard, and optionally available features. Every vehicle whether equipped with navi or not, gets a standard multi–function LG-brand seven-inch touch–screen monitor for control of the in-car entertainment as well as videogame console connectivity.

How does it look?

The new Veloster appears as though it’s the love child of the Genesis Coupe and Aston Martin ’s new One-77 supercar. Featuring the same front fascia–mounted intakes (although not functional here) the Veloster appears to really be trying to flatter the Aston Martin. The look mostly works. From the side, and with its blacked-out A-pillars it manages to channel its inner Bell Helmet.

Read More: http://www.leftlanenews.com/hyundai-veloster-review.html#